After years of development in the coating industry, various problems have become increasingly exposed, and many coating companies have begun to think about new directions for future development. For the development of paint enterprises, if it is separated from the creation of products and brands, it is like a fish that loses its water source and will eventually die. Therefore, enterprises should grasp the development trend of the future coatings market and adjust their development strategies accordingly.

Expand the broad market with high-quality products

Whether the market can be opened or not depends on the quality of the products. The quality of a commodity refers to both the internal quality of the commodity and the external form of the commodity. A good product must be both internal and external.

The person in charge of a paint brand believes that when the paint industry is going to be brilliant, it is necessary to strictly control the quality of the paint, starting from the selection of materials and cutting materials. At the same time, we should also pay full attention to the external form of commodities. With the improvement of people's living standards, people have higher and higher requirements for the quality of life.

The function of paint has long been not only the facade of the home, more and more people hope that the door also carries the role of decoration, reflecting the owner's personal will and home style. Whether the style is simple or gorgeous, whether the color is bright or heavy, whether the style is modern or traditional... These contents are closely related to quality and need to be paid attention to by the current paint manufacturers. It is by no means a day's work to make your own quality, but for tomorrow's market, we must build up today's quality.

Build a strong brand to show the strength of the enterprise

Industry insiders generally believe that the coating industry still has no absolute advantage in the production design process, and the development of branding is an important way for the promotion and sustainable development of coating products. The brand covers many aspects from production to packaging to service. After all, it is the "comprehensive national strength" of an enterprise empire and must be fully valued.

In fact, in our daily consumption, the choice of "brand" is actually the brand that pays attention to the product. To this end, in the process of development, paint companies should timely brand their products, let the brand drive the effect, adhere to the development themes of "green, environmental protection, nationalization", and adapt to the future development of the paint market.

Green materials become the first choice for environmentally friendly coatings

Although the standards for green products determined by different countries are different, they all emphasize that the products should have the characteristics that are beneficial to human health and environmental protection. According to the World Health Organization (WHO) white paper, 2/3 of the buildings in the world have harmful gases in the air exceeding the standard, and more than 64% of the pollution sources come from wood products. Implementing the green development direction of coating products is in line with the interests of market consumers and the sustainable development direction of the industry, and it is imperative to benefit the country and the people.

The market leader of a paint company pointed out that building a resource-saving and environment-friendly society is the basic national policy for my country's sustainable development in the future. Paint is one of the necessities in people's life. While protecting the living space, maintaining the health of consumers is also an important content that cannot be ignored.

The coating industry is gradually moving towards "internationalization"

The strong driving force and advantage of China's coatings industry to go international is the indomitable upward spirit of private entrepreneurs, which is the original driving force for China's coatings to dare to shout "globalization" in the global economic winter. The second is the low cost of human resources in China. The human capital mentioned here includes not only the human capital produced but also the cost of scientific researchers and management teams, which is relatively low compared to other countries in the world.